4by6.com
Brand Awareness Campaign for an Online Printer
Project 3 of 5
To launch the new 4by6.com identity and website, we designed a marketing campaign to both create awareness and to establish the website’s position as a tool for graphic designers.
The “4by6.com Gallery“ campaign showcases a range of artwork created by the designers, photographers and illustrators that use the online printing system.
Three series of 12 artworks were produced as Satin coated postcards and mailed to the creative community. Space was purchased in design magazines and newspapers to display the series over the course of a year.