4by6.com
Announcements Direct Mail Campaign
Project 1 of 5
As part of our work for 4by6.com, we designed a direct marketing campaign aimed at the creative community.
Given a target market of graphic designers, we eschewed the seductive visual approach.
This series of simple, text-only postcards state the offering in a clear, no-nonsense way. And in doing so look remarkably different from direct mail offerings by other print brands.
As a result, mailings of the “Announcement” series of cards resulted in sales increases of up to 500% in the targeted products.