4by6.com
Rebranding an Online Printing Company
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4by6 Custom Postcards print high-quality direct mail and marketing materials. In order to appeal more directly to their target market of professional graphic designers they commissioned Manmade to rebrand the company.
As most customers access the company through their website the name was changed to simply 4by6.com.
The “constellation” logo is derived from a 4x6 grid, this being the dimensions of their core postcard product and the inspiration for company name. The accompanying tagline positions the company as a unique, web-based tool with a specific purpose.