Internal Project
Identity Design for Life Profiling Service
Project 4 of 4
Family Geometries is a concept company that documents the life stories of your loved ones. Through video, sound and photography they capture the stories and create a lasting document.
The Family Geometries identity was inspired by genealogy. The symbol, a stylised family tree, is supported by the solid, nostalgic serif typeface. The tagline "Find Yourself in the Family of Life" conveys the idea of self-discovery gained through the knowledge of a predecessors life experiences. We stand on the shoulders of those who came before.