Moddler

Corporate Identity System for a 3D Printing Company

Moddler is a 3D printing company that creates incredibly detailed models for the film, visual effects and video game industries. When launching the company in San Francisco, they commissioned Manmade to design the corporate identity.

We began by reviewing competing companies in the modeling and rapid prototyping space. This gave us the necessary insight to recommend a unique and differentiated color palette for the company.

Working with the company’s founders, we defined the brand essence of “plastic possibility” – a phrase which communicates both the medium and the potential of Moddler’s 3D printing capabilities.

To communicate this concept a single symbol would not suffice. Instead a suite of symbols was created based on archetypal models from Moddler’s client industries – action figure, spaceship, robot, etc. Coupled with a crisp, technical wordmark these symbols form the foundation of the Moddler brand identity.

A system of templates was then developed to extend the identity across all company communications, including the Moddler.com website.