Point&Ship

Identity Design for Shipping Software Startup


Logotype & Symbol

Website Example

Symbol Explorations


Symbol Explorations

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Point&Ship provide a shipping expense management solution that makes services from multiple carriers available through one streamlined interface. While they were an early entrant to on the online shipping sector in the mid-ninetles, numerous competing services have since launched.

In 2007, Manmade was tapped to design a new visual identity for Point&Ship that would help reinforce their position and inform a redesign of the company's website.
Research into competing companies and software packages highlighted the Point&Ship difference. While other applications require numerous extras and add-ons, the Point&Ship system is everything you need in one convenient package.

We distilled this understanding into the brand statement "one simple solution", a concept that formed the foundation for symbol explorations in the logo design process. The final symbol suggests the single, unified solution as well as movement, focus and packaging.
Services
Brand Strategy
Logo Design