Prestige Home Automation

Corporate Identity for Home Automation Provider

Prestige Automation specialize in the design and implementation of smart home technologies – from one-touch lighting controls to complete security systems.

Their solutions are typically installed in luxury, multi-million dollar homes, but the company's founders felt that the image being portrayed by their collateral was not appropriate for this high-end clientele. They commissioned Manmade to design a new corporate identity for the company.

The project began with research of the competitive landscape to better understand the company's business situation. One recommendation derived from this research was to rename the company Prestige Home Automation to clearly define their offering and to differentiate them from engineering firms with similar names.

In addition to competitive analysis, we reviewed luxury brands from numerous industries – fashion, automotive, cosmetics – to determine the characteristics of a prestigious identity.

The solution is centered around a unique, customized logotype, derived from the Scala typeface. The appropriately luxurious business cards are foil-stamped on heavy card stock and printed with a custom rich brown ink.