Rasilient Systems

Identity Design for Storage Server Company

Rasilient Systems, Inc. manufacture RAID-array servers. Rasilient’s products are known for their strength and flexibility of use in both storage and software applications.

Prior to launching their new product line, Rasilient commissioned Manmade to develop an identity that would reflect the dual-purpose nature of their innovative server architecture.

The Rasilient brand would be represented as much in the server room as in the boardroom, so it was important to develop a succinct symbol that would work equally well on a letterhead or a RAID array.

We reviewed corporate identities across the competitive landscape and discovered an opportunity to own the color green. As the majority of server badges are blue, a green symbol would also help to differentiate Rasilient products in a sea of blue boxes.

The two-tone green symbol is a monogram that evokes the strength and flexibility of a reed bending in the wind — or a Rasilient server.